eMarketing Widgets

Stay Away from In-Text Advertising

2008-01-15T09:25:00.000-08:00

Should you advertise your retail shop or keep your publishing website clean and Stay Away from In-Text Advertising?

In-text advertising are the new form of advertising that places a special double-link within your content using a Java code similar to Adsense. The leading networks providing such system are Kontera and Viberant media.

There are so many opinion shared in this article by many webmasters, users and site owners and they are mostly against it. But we can't ignore the fact that these companies and their advertisers continue to support the idea.
It's quite easy: If advertisers like it, then it means they have a good ROI and it means users are happy. So I guess only time will tell!!

We are currently testing Kontera in one of our publishers and so far the result is not as bad as it seems, as long you know where to place them and considering the density of you links withing each page. Just don't cut and paste the code on each and every page.

Online Business Building on Limited Budget

2007-12-07T02:55:00.000-08:00

Have a limited budget for advertising or marketing? No webmaster experience? Like to expand or build your business online? Do you got the time to do it yourself?

Well... here one advice that you don't hear from a company like us.

Get yourself a SBI and do it yourself

Check out this video and get started. You want results right?

Appointment Reminders for Salons

2007-11-13T04:37:00.000-08:00

HouseCalls is an automated messaging system that delivers personalized messages to individuals including name, date, time, location or any other variables. It uses natural voices and can deliver messages at any time of the day, early evening or even weekends. This is another way to stay in touch with clients at salons, spas or even mobile hairdressers.

If HouseCalls is not what you expected for your salon, then check out Simle Reminder.

This reminder service allows you to remind patients or clients weeks, days or hours in advance of their appointment. Since each client need to be reminded a little differently than others, your reminder schedule can be customized to the individual patient or client.

Reminder messages allow you to include your branding elements including logo and photographs, contact information, custom signature fonts and links to your website.

AdsBlackList.com

2007-10-05T01:53:00.000-07:00

A new community service that helps to block MFA (Made for Ads) sites with a list of top MFA sites contributed by members. Advertisers and publishers are both benefit by using the blacklist in their filtering. Works for Yahoo Publisher Network, Google Adsense and Chitika and eMiniMalls.

Surviving the online marketing

2007-10-03T02:20:00.000-07:00

Today's consumers are in very much in love with the empowerment of personal opinion. They no longer believe the word of an organisation but instead run to their peers for reviews and competitive information. John Ginsberg of Ensight explores the challenge of really connecting with today's customer.

SWICKI

2007-10-01T16:42:00.000-07:00

SWICKI is a social search. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for web publishers and infopreneurs.

Spanish Online advertising network

2007-09-29T16:38:00.000-07:00

HispanoClick.com - Online ad network for Spanish advertisers and publishers. Covering mostly US hispanic, but also Latin America and Spain.

HispanicTrending

2007-09-29T16:34:00.000-07:00

HispanicTrending

Hispanic Marketing and Advertising, as well as links to relevant Hispanic sites, organized by categories. Great blog if you have a Spanish website

Social Marketing with Squidoo

2007-09-17T05:15:00.001-07:00

Squidoo is an online platform that makes it easy for anyone to build web pages or so called lenses on topics they are passionate about.

For searchers these lenses help you find a unique, human perspective on things that interest individuals fast. Not only can Lensmasters (web page owners) spread their ideas, get recognized for their expertise, and send more traffic to their Web sites and blogs—they could also earn royalties. Squidoo got a good traffic for shoppers in fashion, beauty, health and fitness.

Linkerati - Who? What and Where!!

2007-09-15T02:44:00.000-07:00

A very common question: How can my website be on top of Google search? The answer is easy: Your website will be on top, if people like your website and link to you. But WHO are these people? - These people are the one who shape the entire structure of the internet and have a large impact on the way search engines rank websites. They are the "Gate Builders"... (oops sorry A wrong term from Stargate) I mean "Link Builders" and latest term from Randfish at SEOmoz is "Linkerati". Here what Rand Fishkin wrote in his blog:

Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent source of traffic, links and the spread of your content's idea virus.
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Forum posters - although the links these folks put up don't often result in great search engine value, the traffic can be positive and the possibility that other likely linkers will come through to visit is also high.
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Web News Writers - a rare species, but exceptionally valuable, these folks control the news outlets on the web, including places like C|Net, Wired News, Yahoo! & MSN's online news portals, etc.
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Content Creators - These folks are building or beefing up websites and are seeking valuable resources to link out to. Most frequently, you'll find them linking to the sites they find valuable in the top 5-10 results at the search engines (another reason why "the rich get richer")
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Resource Editors - Another rare breed, these folks work at government institutions, no-profit organizations and educational establishments and are looking to add content to their pages or directories.
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Social Taggers - These folks don't provide direct links, but if they and their friends at Digg, Del.icio.us, Reddit & Furl love you, you're in for a real treat - thousands of visitors and the opportunity to be in front of hundreds of link-hungry bloggers.
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Viral Connectors - The viral crowd doesn't directly link to you, but by sending out a blast e-mail, posting to an IRC channel or telling their friends about your site over dinner, they're spreading the word. Some of them can be very powerful, and they're not demographically distinct - a well-connected grandmother may know people in the media, executives of businesses and other highly placed and valuable minds.

Journalists - Online or offline creators of "news" content, these influencers are among the most valuable of all the linkerati. A reporter for the Wall Street Journal, New York Times or the Seattle Weekly all have reach and ability to create links to your site, although it's often in a second-hand fashion (as some sites don't directly link out, but many bloggers "pick up" news items and do).

Canadian Internet

2007-09-10T08:07:00.000-07:00

Canada - Online marketing opportunity

Has a higher proportion of the population online than the US.
Still untapped online opportunities of this marketplace.
65,3% access to Internet in compare to US 65,2% in 2007
Absence of retailers and online offerings that genuinely address Canadian tastes and requirements.

Add This! Social Bookmark and Feed Button

2007-08-30T16:51:00.000-07:00

Web2.0 Social Media Optimization. All bookmarks from one little tiny button and you don't have to keep up with all those social bookmarking websites.

Ads within your content

2007-08-30T16:36:00.000-07:00

Ads within your content

Miva also provide Inline Ad or so-called In-Text advertising. Its a great add-on revenue for publishers already having Asense or similar. More sophisticated in-Text advertising provided by Kontera and they pay very good in term of eCPM. Its time to give Miva a test run.