A very common question: How can my website be on top of Google search? The answer is easy: Your website will be on top, if people like your website and link to you. But WHO are these people? - These people are the one who shape the entire structure of the internet and have a large impact on the way search engines rank websites. They are the "Gate Builders"... (oops sorry A wrong term from Stargate) I mean "Link Builders" and latest term from Randfish at SEOmoz is "Linkerati". Here what Rand Fishkin wrote in his blog:
- Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent source of traffic, links and the spread of your content's idea virus.
_ - Forum posters - although the links these folks put up don't often result in great search engine value, the traffic can be positive and the possibility that other likely linkers will come through to visit is also high.
_ - Web News Writers - a rare species, but exceptionally valuable, these folks control the news outlets on the web, including places like C|Net, Wired News, Yahoo! & MSN's online news portals, etc.
_ - Content Creators - These folks are building or beefing up websites and are seeking valuable resources to link out to. Most frequently, you'll find them linking to the sites they find valuable in the top 5-10 results at the search engines (another reason why "the rich get richer")
_ - Resource Editors - Another rare breed, these folks work at government institutions, no-profit organizations and educational establishments and are looking to add content to their pages or directories.
_ - Social Taggers - These folks don't provide direct links, but if they and their friends at Digg, Del.icio.us, Reddit & Furl love you, you're in for a real treat - thousands of visitors and the opportunity to be in front of hundreds of link-hungry bloggers.
_ - Viral Connectors - The viral crowd doesn't directly link to you, but by sending out a blast e-mail, posting to an IRC channel or telling their friends about your site over dinner, they're spreading the word. Some of them can be very powerful, and they're not demographically distinct - a well-connected grandmother may know people in the media, executives of businesses and other highly placed and valuable minds.
- Journalists - Online or offline creators of "news" content, these influencers are among the most valuable of all the linkerati. A reporter for the Wall Street Journal, New York Times or the Seattle Weekly all have reach and ability to create links to your site, although it's often in a second-hand fashion (as some sites don't directly link out, but many bloggers "pick up" news items and do).
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